The Impact of IPv6 on On-Line Marketing

A good paper to share with those in your company that handle on-line marketing has been released by Martin Longo, CTO of real-time identity firm Demandbase. The paper is called “Transition to IPv6: Why Online Marketers Should Care. If you think it’s just IT’s problem, think again” and makes the case for thinking about IPv6 now and not be caught unprepared during the transition.